
DEWEY NICKS: STRONG IS BEAUTIFUL
The Photographer Serves Up a Slice of the Biggest Names in Women’s Tennis
Santa Barbara-based photographer and filmmaker Dewey Nicks today presents the culmination of his year-long project for the Women’s Tennis Association’s Strong is Beautiful campaign, a dazzling short featuring a split-screen rally between the likes of Serena Williams, Li Na and current world number one Caroline Wozniacki. In all, 40 of the biggest names in the women’s game were documented in Nicks’s dramatic smoke-hued film. “It takes so many elements to reach the top of such a competitive sport as tennis––strength of character, incredible discipline and will power,” says Wozniacki. ”For me, Strong is Beautiful was able to capture the inner strength of players in a beautiful way.” Shot with a 600-frames-per-second Phantom EFX camera, in temperatures over 100ºF, the stars were captured fresh from battle in between rounds at tournaments across the US. Seeking to champion each player’s unique strengths, Nicks highlighted their signature strokes in slow motion. “There are things your eye doesn’t perceive,” he explains. “Once you slow it down you realize how extraordinary the shift of weight or position of the racket is.” Proclaiming it to be the best project he has ever worked on, the enthusiastic Nicks held nothing back, even taking a ball to the neck in the effort to get the perfect shot… (read more and watch the film)
published Sept.1, 2011 on nowness.com
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published March 1, 2012 on nowness.com